Social Media Management Workshop

From content creation to community engagement, we've got you covered. Whether you're a social media newbie or a seasoned pro looking to sharpen your skills, you're in for a treat. In this workshop, we're diving deep into everything you need to know to become a social media maestro.

So buckle up and get ready to become a social media superstar! Let's do this!

Best paired with Digital Marketing Workshop

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Our Training Is 100% HRD Corp Claimable

If you are a registered employer under HRD Corp and have paid the levy for the first month of registration, you are liable to apply for the training grant.

Who Should Attend?

  • Business Owners who want to leverage on their presence to support the business brand.

  • Marketing Professionals seeking to expand their expertise in social media management.

  • Social Media Enthusiasts looking to enhance their skills and knowledge.

  • Small Business Owners wanting to improve their social media presence.

  • Entrepreneurs who want to build their own personal brand and be known to their audience.

  • Anyone interested in leveraging social media to grow their personal brand or business.

Learning Outcomes

  • Gain a solid understanding of major social media platforms and their features.
  • Develop skills in creating compelling content that resonates with your audience.
  • Learn strategies for building and nurturing an engaged community of followers.
  • Master the art of analysing social media metrics to refine your strategy and achieve better results.

About the Trainer

Social Media Management Workshop

Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.

She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.

Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.

She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.

2-Day Workshop Modules

Understanding Social Media Landscape

  • Overview of Meta (Facebook) advertising The importance of social media in today’s marketing
  • Overview of current social media trends and best practices al vs Company vs Product brands
  • Case studies of successful social media campaigns

Setting Objectives and Goals

  • Business objectives for social media marketing
  • SMART goals for social media campaigns
  • Workshop activity: Define objectives and goals

Q&A

Identifying Target Audience

  • The importance of audience segmentation
  • Buyer personas for social media targeting
  • Workshop activity: Create buyer personas

Choosing the Right Social Media Platforms

  • Overview of popular social media platforms (demographics, focus, algorithm)
  • Factors to consider when choosing platforms (goals, audience, content type)
  • Top platforms for different industries

Q&A

Developing Content Strategy

  • Content pillars
  • Content types, format, and caption
  • Brand personality, tone, and manner
  • Content calendar

Engaging Your Audience

  • Building a community around your brand.
  • Social media campaigns
  • Social media ads

Q&A

Measuring Success and Analytics

  • Key metrics for measuring social media success and optimisation strategies
  • Determining your brand tone of voice for written, verbal and official
  • Analytics tools to track and analyze performance

Q&A

Interested To Learn More?

Kindly submit your information and download the brochure now!