Boost up your sales with the hands-on META technical class. No worries, it is beginner friendly!

This technical marketing class is designed to provide participants with a comprehensive understanding of digital marketing on the Facebook platform. The course covers the fundamentals of paid and organic campaigns, detailed steps to set up awareness and instant experience campaigns and the theory behind conversion objective campaigns.

Additionally, the class will highlight the importance of key performance indicators (KPIs) and the concept of the "magic number" in optimising Facebook Ads campaigns.

By the time you're done with this workshop, you'll be able to setup ads campaign that are compatible with your business niche!

Best paired with Social Media Advertising Workshop

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Our Training Is 100% HRD Corp Claimable

If you are a registered employer under HRD Corp and have paid the levy for the first month of registration, you are liable to apply for the training grant.

Who Should Attend?

  • Business Owners who want to leverage on their presence to support the business brand.

  • Marketing Professionals seeking to expand their expertise in social media management.

  • Social Media Enthusiasts looking to enhance their skills and knowledge.

  • Small Business Owners wanting to improve their social media presence.

  • Entrepreneurs who want to build their own personal brand and be known to their audience.

  • Anyone interested in leveraging social media to grow their personal brand or business.

Learning Outcomes

  • Calculate and learn the significance of the magic number to make informed business decisions.
  • Understand the distinct stages of the marketing funnel and sales funnel
  • Understand the behaviour and preferences of the Malaysian online audience.
  • Learn about the various Facebook campaign objectives and understand how to align campaign objectives with business goals.
  • Learn the process of setting up an Instant Experience campaign in Ads Manager.
  • Understand the key performance indicators (KPIs) and metrics for campaign evaluation.

About the Trainer

META Technical Workshop

Julia is the Executive Director of Brand360 Degree Sdn Bhd, a consultancy firm on brand and marketing matters for multinationals and innovative Malaysian companies. She is also a Chartered Marketer and a member of Chartered Institute of Marketing, UK.

She has over 13 years of experience in the branding and marketing field, co-founding Brand 360 Degree to expand on her passion for delivering strategy-driven brand results.

Julia is the community lead for Womenwill, a Google initiative to help women leverage on technology for equal access to information and opportunity. She is also a committee member of Gorgeous Geeks, a local NGO that seeks to empower women through technology.

She holds a Bachelor of Business in Marketing from RMIT University, Australia and a Master in Business Systems from Monash University, Australia. Julia is also a certified trainer with HRDF and has conducted several brand and marketing workshops.

1-Day Workshop Modules

What is your MAGIC NUMBER?e

  • How to forecast and measure efficient sales vs marketing spend for your company.
  • Crucial benchmarks for growth and investment decisions.

Marketing Funnel vs Sales Funnel

  • Understand the difference between marketing funnel and sales funnel for effective business strategies.
  • Create a funnel for your products / services.

Digital Marketing Landscape in Malaysia

  • Zero cost marketing vs paid marketing
  • Overview of content marketing
  • Overview of SEO
  • Overview of email marketing
  • Overview of hashtag in marketing

Understand your audience

  • Understand who’s the target and tailor your marketing strategies accordingly.
  • Create your own customer avatar.
  • Facebook ads campaign structure.

Identifying The Best Objectives for Your Campaign

  • Introduction to META campaign objectives.
  • Choose the best objectives for your business niche.
  • Intro to Advantage+ campaign.
  • Introduction to awareness campaign.
  • Step-by-step to create awareness campaign in ads manager.

Creating Mini Website @Facebook Instant Experience

  • Introduction to Facebook Instant Experience
  • Highlights of using Facebook Instant Experience for your marketing campaigns
  • Step-by-step to create campaign by using Instant experience in ads manager

How to effectively analyze and optimize your Facebook ad campaigns

  • Tailoring specific metrics to match the campaign objectives
  • Analyzing campaigns in Facebook Ads Manager to understand the performance and effectiveness of your ads

Interested To Learn More?

Kindly submit your information and download the brochure now!