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December 22, 2017

The Value of That Brand

The Value Of That Brand How much is that value of the piece of paper in your wallet? You know, the one green and yellow one, […]
December 15, 2017

Why B2B branding is crucial?

Why B2B Branding Is Crucial? When conducting a business, you would usually deal with either the customers or with other business entities. These commercial transactions are […]
December 15, 2017

What defines a good Brand Promise?

What Defines A Good Brand Promise? “And I swear by the moon and the stars in the sky… I’ll be there…” sang the 90s vocal group […]
December 15, 2017

How bad is Brand Dilution?

How Bad is Brand Dilution? Photo credit: brogan.com Some people say, “it’s good if you can move from your comfort zone” or “you need to try […]
November 23, 2017

Brand association and what it represents

Brand Association and What It Represents While growing up in secondary school, everyone wants to hang out with the cool kids. The in-group. The popular group! […]
November 23, 2017

How Do You Create Brand Awareness?

How Do You Create Brand Awareness? Quick, tell me what comes to your mind when you think of – soda, chocolate and smartphone? It would be […]
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