News

March 28, 2018
grab-uber

Grab versus Uber: A Brand Difference Analysis

Grab versus Uber: A Brand Difference Analysis Photo credit: Rappler As the news of Grab’s brand acquisition of all Uber’s Southeast Asia operations splattered across media, […]
March 22, 2018
The Lover

Introducing The Lover Brand Archetype

Introducing The Lover Brand Archetype The Lover is not just about romantic relationship or inducing sex appeal, it is about indulging the senses, loving yourself and […]
March 22, 2018
The Jester

Introducing The Jester Brand Archetype

Introducing The Jester Brand Archtype The Jester brand archetype is here to keep things light and entertaining. It is one of the 12 brand archetypes that […]
March 22, 2018
The Regular

Introducing The Regular Guy Brand Archetype

Introducing The Regular Guy Brand Archetype The Regular Guy brand archetype is also sometimes known as the Guy-Next-Door, the Friend, the Everyman or the Realist. It […]
March 22, 2018
The Magician

Introducing The Magician Brand Archetype

Introducing The Magician Brand Archetype Giving a spectacular show and wowing the audience is the nature of the Magician brand archetype. This is one of 12 […]
March 22, 2018
The Hero

Introducing The Hero Brand Archetype

Introducing The Hero Brand Archetype The Hero brand archetype is embodied as superheroes, winners, champions and warriors of their own battles. The Hero is one of […]
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