Aligning global communications


A wholly Malaysian brand for the last 50 years, UAC is renowned among the commercial building and residential construction industry as Asia's pioneer and a leading manufacturer of fibre cement products. UAC products make it possible to develop strong and long-lasting construction materials. Highly versatile, UAC can be found in homes, commercial buildings, industrial factories, leisure and hospitality sectors across Asia Pacific and Europe.

With its organic growth over the years, UAC developed various communication materials across various departments in various countries. Such materials needed alignment and consistency, to collectively strengthen the UAC brand.

Deliverables:

Brand360 was selected to embark on a brand alignment exercise across print, digital, Point-of-Sale and outdoor materials. We set an overall brand tone and direction, and implemented this across the various media, making sure to cater to each media's characteristics. We streamline a consistent and more recognisable brand image for UAC Berhad.
We also developed a corporate identity guideline to help guide the internal team in further communications.
Brand Planning | Creative Design | Advertising | Environment | Print | Digital


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