The Rockwool Group is the world’s largest maker of stone wool insulation. Its products are geared for the future, offering consumers thermal comfort, energy savings, fire safety and noise absorbing benefits.
The Group recently concluded their acquisition of CSR Ltd’s Asian unit. CSR is Australia’s second largest stone wool producer. This created the new entity of Rockwool Asia, now the largest stone wool producer in Asia. With a brand name, legal entity and company names thrown into the mix, management needed to clarify the Rockwool architecture to partners and customers, and very quickly integrate them into the new Rockwool Asia.