QNet is a world leading direct selling company that is part of the QI Group. The company manages products in personal care, education, health & wellness, luxury timepieces, technology and travel to its global members. A popular request from members is for the new product development of food and beverages that can help members maintain their health and keep in shape.
The company had previously trialled a coffee formulation, and after several improvements, the product development was complete. Brand360 was brought in to consult on the results of the taste tests and extensive reviews.
We were roped in to develop the optimum image, personality and communication that would appeal and educate its consumers. The brand also had to draw in new consumers who would want to attain the benefits of the coffee regularly.