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Challenge:

Juiceco is a fruit juice store concept pioneered in Middle East. After 40 years, the company is embarking on a market expansion to South East Asia, making Malaysia their first stop.

Strategy:

We helped the brand introduce their novel store concept and position the brand as a unique and fun destination, where there is a juice for everyone.

Impact:

The brand was launched in July 2017 with the attendance of an international celebrity, and garnered over RM 4 million PR value, making it to over 20 national media outlets.
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia
Juiceco MalaysiaJuiceco Malaysia