Acer Malaysia wanted a product launch with a difference for its new Z series handphones, each with its particular features and benefits. The new handphones are aimed at a jaded youth market, and Acer wanted something more relatable.
Brand360 delivered a marketing campaign that encouraged the audience to challenge themselves and do more with their young lifestyles. The campaign kicked off with a media launch that garnered attention from tech and national media. The campaign also used Key Opinion Leaders (KOLs) set their personal challenges and demonstrate their achievements.
1. Ad insertions in nationwide newspapers.
2. POSM materials to be used in Acer concept stores and reseller outlets.
3. KOL activities on social media and ground activation events.