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Resources

January 15, 2013

Doing Customer-Centric Marketing

Doing Customer-centric Marketing from Rattle Tattle Tales The new year is well upon us, and we had great discussions with our clients, reviewing the year that […]
December 18, 2012

Spotlight: How method Inc. Shifted the Playing Field

Spotlight: How method Inc. Shifted The Playing Field If you were a pair of twentysomethings sharing a dirty flat and have no retail experience, would you […]
December 4, 2012

Keeping Brand Consistency

Keeping Brand Consistency Next to differentiation, brand consistency is one of the most important aspects of a brand. Think of brand consistency like a jigsaw puzzle; […]
November 27, 2012

Captain America and the First Mover Advantage

Captain America and the First Mover Advantange It was Sunday Night In, and I caught the movie Captain America: The First Avenger. Now, everyone knows who […]
October 23, 2012

Strategy or Execution?

Strategy or Execution? As business owners and corporate leaders, which would be more important to your organization – strategy or execution? Most business leaders associate strategy […]
October 16, 2012

Nurturing Loyal Customers with Social Media

Nurturing Loyal Customers with Social Media Social media is not about Facebook or Pinterest – those are just the channels available. It is a way of […]
October 9, 2012

Building an Emotional Connection with Social Media

Building An Emotional Connection with Social Media In part 1, we looked at how social media can be used as a tool to build a relationship […]
September 27, 2012

Can You Build a Brand with Social Media?

Can You Build A Brand With Social Media? If I had fifty sen for every CEO and director who told me “we’re not sure if we […]
September 14, 2012

Return on Your Branding Investment

Return On Your Branding Investment Quick, what’s your business’ most valuable asset? No, it’s not your factory or office space. It’s not your machinery. If you […]
August 28, 2012

Brand Positioning to Win a $6 million Sakes Order

Brand Positioning to Win a $6 Million Order Fancy producing prototypes of your new product, having it critiqued by a panel of seasoned mentors and getting […]
August 17, 2012

Tough Love for a Better Brand Experience

Tough Love for a Better Brand Experience At a recent Google Business Group (GBG) KL meetup, participants gathered to listen to an SEO guy give some […]
August 7, 2012

Building Loyalty through Customer Experience: A Starbucks Story

Building Loyalty Through Customer Experience: A Starbucks Story When was the last time you had a great customer service experience? When you were so amazed by […]
Demons might be haunting your brand!

Do you have brand demons that you might not know of? Are your branding & marketing efforts hampered by these awful pests? Get a copy of this e-book and get rid of them once and for all. Download for free and never miss an update!