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Resources

November 23, 2017

Brand Association and What It Represents

Brand Association and What It Represents While growing up in secondary school, everyone wants to hang out with the cool kids. The in-group. The popular group! […]
November 23, 2017

How Do You Create Brand Awareness?

How Do You Create Brand Awareness? Quick, tell me what comes to your mind when you think of – soda, chocolate and smartphone? It would be […]
November 23, 2017

Brand Loyalty and Staying with It

Brand Loyalty and Staying with It One of the crucial elements of a relationship between two individuals in love would be loyalty. Aside from love (duh), […]
October 30, 2017

Brand Image and How It Sells to Your Consumers

Brand Image and How It Sells to Your Consumers When going out on a first date, you have been given the advice on looking and being […]
October 3, 2017

What’s In The Name?

What’s in the Name? Coca-Cola. Facebook. KFC. Proton. MAS (Malaysian Airlines). Panadol. These are brands, more often than not, are used or heard in our daily […]
October 2, 2017

Positioning Your Brand In The Market

Positioning Your Brand to the Market Imagine starting your very own bakery. You’ve finally got the bank’s approval for a loan, you’ve found the perfect location […]
March 10, 2014

The Four Most Important Marketing Questions

The Four Most Important Marketing Questions Today, these four questions are the most important ones that any marketer and brand owner needs to be able to […]
February 17, 2014

Positioning Your Brand to Fit Your cConsumers

Positioning Your Brand to Fit Your Consumers Positioning a brand used to be about strategically developing one (or a set of) attributes and get that into […]
January 28, 2014

Evaluating Your Brand Strength

Evaluating Your Brand Strength Like the fast paced multicoloured horse, your brand has many areas to consistently monitor and improve on to keep the entire business […]
August 7, 2013

Salam Aidilfitri to our clients, partners and friends

June 20, 2013

B2B Online Marketing Insights

B2B Online Marketing Insights The B2B sales process is a long and steep road, with many contact points before converting prospects to clients. It used to […]
April 14, 2013

Are You A Brand Symbol or A Brand Enabler?

Are You A Brand Symbol Or A Brand Enabler? There was a time when all it took to be successful in business is to have a […]
Demons might be haunting your brand!

Do you have brand demons that you might not know of? Are your branding & marketing efforts hampered by these awful pests? Get a copy of this e-book and get rid of them once and for all. Download for free and never miss an update!