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Resources

March 22, 2018
The Sage

Introducing The Sage Brand Archetype

Introducing The Sage Brand Archetype Also known as the Teacher, the Guru or the Expert, the Sage brand archetype is one out of 12 brand archetypes […]
March 22, 2018
The Explorer

Introducing The Explorer Brand Archetype

Introducing The Explorer Brand Archetype The Explorer is an archetype that loves to explore and discover new places. It is one of 12 brand archetypes that […]
March 22, 2018
The Caregiver

Introducing The Caregiver Brand Archetype

Introducing The Caregiver Brand Archetype How can we describe historical figures like Mother Teresa, Mr. Rogers and Florence Nightingale? What about nurses, babysitters, and veterinary doctors? […]
March 22, 2018
The Ruler

Introducing The Ruler Brand Archetype

Introducing The Ruler Brand Archetype It’s not easy being at the top but the Ruler manages to do it, often with elegance, substance and prestige. This […]
March 22, 2018
The Creator

Introducing The Creator Brand Archetype

Introducing The Creator Brand Archetype The Creator brand archetype is authentic and imaginative beyond compare. This archetype is one of 12 brand archetypes that we will […]
March 14, 2018

What You Need to Know About Brand Strategy

What You Need to Know About Brand Strategy In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the […]
March 9, 2018
brand-personality

Embodying a Brand Personality to Your Brand

Embodying a Brand Personality to Your Brand Have you ever wondered how marketers come out with successful (or at times unsuccessful) mascots or advertisements? Chocolate confectionery […]
March 9, 2018
value-proposition

Value Proposition, the Foundation of Every Brand Strategy

Value Proposition, the Foundation of Every Brand Strategy Almost every business has a vision to grow and become the icon of the generation. Think of Apple […]
December 22, 2017

The Power of Brand Value

The Power of Brand Value How much is that value of the piece of paper in your wallet? You know, the one green and yellow one, […]
December 15, 2017

Why is B2B Branding Crucial?

Why B2B Branding Is Crucial? When conducting a business, you would usually deal with either the customers or with other business entities. These commercial transactions are […]
December 15, 2017

What defines a good Brand Promise?

What Defines A Good Brand Promise? “And I swear by the moon and the stars in the sky… I’ll be there…” sang the 90s vocal group […]
December 15, 2017

Is Brand Dilution Bad For You?

Is Brand Dilution Bad For You? Photo credit: brogan.com Some people say, “it’s good if you can move from your comfort zone” or “you need to […]
Demons might be haunting your brand!

Do you have brand demons that you might not know of? Are your branding & marketing efforts hampered by these awful pests? Get a copy of this e-book and get rid of them once and for all. Download for free and never miss an update!