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Resources

April 30, 2018

The Importance of Understanding Your Target Audience

The Importance of Understanding Your Target Audience If you were to buy a birthday present for your customer, do you know what he or she likes […]
April 30, 2018

Brand Positioning: Creating Effective Ways to Present Your Brand

Brand Positioning: Creating Effective Ways to Present Your Brand Brand positioning is so important, it is practically the backbone of any marketing strategy. Adapting to trends […]
April 19, 2018

5 Brand Mistakes You Could Be Making

5 Brand Mistakes You Could Be Making So you’ve spent months lovingly crafting every last detail on your product. You spent sleepless nights thinking about the […]
April 18, 2018

4 Rewarding Brand Benefits that Drives Your Business

4 Rewarding Brand Benefits that Drives Your Business Brands are immensely valuable. They give the public the first glimpse about your business. Brand benefits you in […]
March 28, 2018
grab-uber

Grab versus Uber: A Brand Difference Analysis

Grab versus Uber: A Brand Difference Analysis Photo credit: Rappler As the news of Grab’s brand acquisition of all Uber’s Southeast Asia operations splattered across media, […]
March 22, 2018
The Lover

Introducing The Lover Brand Archetype

Introducing The Lover Brand Archetype The Lover is not just about romantic relationship or inducing sex appeal, it is about indulging the senses, loving yourself and […]
March 22, 2018
The Jester

Introducing The Jester Brand Archetype

Introducing The Jester Brand Archtype The Jester brand archetype is here to keep things light and entertaining. It is one of the 12 brand archetypes that […]
March 22, 2018
The Regular

Introducing The Regular Guy Brand Archetype

Introducing The Regular Guy Brand Archetype The Regular Guy brand archetype is also sometimes known as the Guy-Next-Door, the Friend, the Everyman or the Realist. It […]
March 22, 2018
The Magician

Introducing The Magician Brand Archetype

Introducing The Magician Brand Archetype Giving a spectacular show and wowing the audience is the nature of the Magician brand archetype. This is one of 12 […]
March 22, 2018
The Hero

Introducing The Hero Brand Archetype

Introducing The Hero Brand Archetype The Hero brand archetype is embodied as superheroes, winners, champions and warriors of their own battles. The Hero is one of […]
March 22, 2018
The Rebel

Introducing The Rebel Brand Archetype

Introducing The Rebel Brand Archetype Dangerous and wild, the Rebel brand archetype is an untamed spirit with the sole purpose of provocation and daringness. This archetype […]
March 22, 2018
The Innocent

Introducing The Innocent Brand Archetype

Introducing The Innocent Brand Archetype To be pure, happy and simple are the aspirations of The Innocent. This is one of 12 brand archetypes which can […]
Demons might be haunting your brand!

Do you have brand demons that you might not know of? Are your branding & marketing efforts hampered by these awful pests? Get a copy of this e-book and get rid of them once and for all. Download for free and never miss an update!