Resources

July 17, 2018

Branding & Advertising Lessons from the World Cup 2018

Branding & Advertising Lessons from the World Cup 2018 Football is the most popular sport in the world. It’s easy to understand (except maybe what an […]
July 5, 2018

Market Segmentation & How It Amplifies Your Brand

Market Segmentation & How It Amplifies Your Brand What does market segmentation mean? When we talk about the market, we’re not talking about bazaars, though who […]
June 14, 2018

12 Food Packaging Tips to Boost Your Brand

12 Food Packaging Tips to Boost Your Brand Food packaging is serious business. No longer is it merely to protect the food, it also serves as […]
June 13, 2018

8 Useful Tips to Jazz Up Your Brand Logo Design

8 Useful Tips to Jazz Up Your Brand Logo Design Let’s be truthful here. There is no secret recipe or codes or hacks or tricks to […]
May 21, 2018

How to Choose the Perfect Font for Logo Design

How to Choose the Perfect Font for Logo Design Finding the perfect font for logo design is not an easy task, but considering the number of […]
May 21, 2018

4 Ways How A Brand Guideline Can Organise Your Brand Identity

4 Ways How A Brand Guideline Can Organise Your Brand Identity A brand identity is a set of messages propagated by the brand towards the customers. […]
May 21, 2018

3 Types of Brand Logo & How To Design Your Own

3 Types of Brand Logo & How To Design Your Own Two crucial parts to your brand are your brand name and your brand logo. These […]
May 21, 2018

3 Tips on Choosing the Perfect Brand Name

3 Tips on Choosing the Perfect Brand Name A brand name is an important part of your brand identity. After all, it is what represents your […]
April 30, 2018

The Importance of Understanding Your Target Audience

The Importance of Understanding Your Target Audience If you were to buy a birthday present for your customer, do you know what he or she likes […]
April 30, 2018

Brand Positioning: Creating Effective Ways to Present Your Brand

Brand Positioning: Creating Effective Ways to Present Your Brand Brand positioning is so important, it is practically the backbone of any marketing strategy. Adapting to trends […]
April 19, 2018

5 Brand Mistakes You Could Be Making

5 Brand Mistakes You Could Be Making So you’ve spent months lovingly crafting every last detail on your product. You spent sleepless nights thinking about the […]
April 18, 2018

4 Rewarding Brand Benefits that Drives Your Business

4 Rewarding Brand Benefits that Drives Your Business Brands are immensely valuable. They give the public the first glimpse about your business. Brand benefits you in […]
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