Resources

May 21, 2018

How to Choose the Perfect Font for Logo Design

How to Choose the Perfect Font for Logo Design Finding the perfect font for logo design is not an easy task, but considering the number of […]
May 21, 2018

4 Ways How A Brand Guideline Can Organise Your Brand Identity

4 Ways How A Brand Guideline Can Organise Your Brand Identity A brand identity is a set of messages propagated by the brand towards the customers. […]
May 21, 2018

3 Types of Brand Logo & How To Design Your Own

3 Types of Brand Logo & How To Design Your Own Two crucial parts to your brand are your brand name and your brand logo. These […]
May 21, 2018

3 Tips on Choosing the Perfect Brand Name

3 Tips on Choosing the Perfect Brand Name A brand name is an important part of your brand identity. After all, it is what represents your […]
April 30, 2018

The Importance of Understanding Your Target Audience

The Importance of Understanding Your Target Audience If you were to buy a birthday present for your customer, do you know what he or she likes […]
April 30, 2018

Brand Positioning: Creating Effective Ways to Present Your Brand

Brand Positioning: Creating Effective Ways to Present Your Brand Brand positioning is so important, it is practically the backbone of any marketing strategy. Adapting to trends […]
April 19, 2018

5 Brand Mistakes You Could Be Making

5 Brand Mistakes You Could Be Making So you’ve spent months lovingly crafting every last detail on your product. You spent sleepless nights thinking about the […]
April 18, 2018

4 Rewarding Brand Benefits that Drives Your Business

4 Rewarding Brand Benefits that Drives Your Business Brands are immensely valuable. They give the public the first glimpse about your business. Brand benefits you in […]
March 28, 2018
grab-uber

Grab versus Uber: A Brand Difference Analysis

Grab versus Uber: A Brand Difference Analysis Photo credit: Rappler As the news of Grab’s brand acquisition of all Uber’s Southeast Asia operations splattered across media, […]
March 22, 2018
The Lover

Introducing The Lover Brand Archetype

Introducing The Lover Brand Archetype The Lover is not just about romantic relationship or inducing sex appeal, it is about indulging the senses, loving yourself and […]
March 22, 2018
The Jester

Introducing The Jester Brand Archetype

Introducing The Jester Brand Archtype The Jester brand archetype is here to keep things light and entertaining. It is one of the 12 brand archetypes that […]
March 22, 2018
The Regular

Introducing The Regular Guy Brand Archetype

Introducing The Regular Guy Brand Archetype The Regular Guy brand archetype is also sometimes known as the Guy-Next-Door, the Friend, the Everyman or the Realist. It […]
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