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Resources

May 24, 2019

How to Measure Brand Awareness for Success

How to Measure Brand Awareness for Success By Julia Koh & Syira Junaidi May 2019 How do you know if your brand campaign is a success? […]
May 8, 2019

At Their Endgame: 7 Brands That Successfully Avenged Themselves

At Their Endgame: 7 Brands That Successfully Avenged Themselves By Julia Koh & Syira Junaidi May 2019 An endgame is when a game such as chess […]
April 22, 2019

So You Think You Know What Rebranding Is?

So You Think You Know What Rebranding Is? By Julia Koh & Syira Junaidi April 2019 Dunkin’ Donuts has done it. Bank Simpanan Nasional has done […]
March 12, 2019

What Is The Best Image Resolution for Print & Web?

What Is The Best Image Resolution for Print & Web? By Julia Koh & Syira Junaidi March 2019 Short answer: 300 DPI for both print and […]
January 28, 2019

5 Prosperous Branding Tips for Chinese New Year 2019

5 Prosperous Branding Tips for Chinese New Year 2019 By Julia Koh & Syira Junaidi January 2019 Get your red packets and firecrackers ready! It’s that […]
January 4, 2019

Let’s Kill Your Brand Image in 5 Easy Ways!

Let’s Kill Your Brand Image in 5 Easy Ways! By Julia Koh & Syira Junaidi January 2019 Killing your brand image is as easy as 1,2,3,4, […]
January 4, 2019

2018 Rewind: 8 Things to Look Back On The Year in Business

2018 Rewind: 8 Things to Look Back On The Year in Business By Julia Koh & Syira Junaidi January 2019 Time sure flies. We’re welcoming 2019 […]
December 31, 2018

Target Customers & 5 Reasons Why Selling to Everyone Is Pointless

Target Customers & 5 Reasons Why Selling to Everyone Is Pointless If you have ever attended any business training or workshop, you probably did an exercise […]
December 21, 2018

4 Jolly Brands that Won Christmas 2018

4 Jolly Brands that Won Christmas 2018 ‘Tis the season for holiday branding. Children are counting the days till they get to tear open their presents, […]
November 29, 2018

11.11 Single’s Day: Brands with Outstanding Sales This Year

11.11 Single’s Day: Brands with Outstanding Sales This Year On 11th November 2018, online shoppers all over Malaysia, Southeast Asia and the Asia Pacific, in general, […]
November 21, 2018

Debunked: 4 Marketing Strategy Myths Shattered

Debunked: 4 Marketing Strategy Myths Shattered Spiders, teenagers, and Bombay ducks are some of the most misunderstood beings in the world. We can add marketing strategies […]
November 15, 2018

How a Compelling Brand Story Earns Trust & Win Customers

How a Compelling Brand Story Earns Trust & Win Customers Stories captivate us. They put children to bed, inspire imagination, and connect a group of human […]