One of the first things you should look at is a brand agency’s past projects. You can usually find a brief portfolio on their website. While it is a plus if you can find a past client from the same industry, it’s not a deal-breaker if you can’t find one. Instead, look for the creativity of the work, and the final results. Are you impressed with the work? Are the campaign results convincing for you? Are the designs consistent with the message?
What was your first impression based on the introductory email or call? Were they reachable? After the first meeting, was there good chemistry between you two? Did they give you a clear step-by-step process on how they work? It’s important that both parties have clear communication so the project can run smoothly according to your needs.
Finally, a brand agency should possess exemplary branding. Based on your interactions with them, how convinced are you with their professionalism? You can also look at their social media postings, website, blog posts, advertising, and brand designs to gauge their branding and use your best judgement to decide.