While HubSpot doesn’t sell things on a post as a B2C would, they retain their audience through engaging content. Using Instagram Stories, users can answer quizzes about marketing, and learn about how to amplify their marketing efforts using their software and automation. HubSpot also posts attractive visuals in forms of infographics, videos, or graphs that suits Instagram’s audience.
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Creating fresh blog content is great, but it does not a holistic content strategy make. To maximize the success of both your SEO and content teams, focus on bringing their work closer together. How do you do that? HubSpot's own @ajafrost came up with four optimization recommendations for every post –– and yes, that includes content you made a while ago. #SEO #marketing #hubspot #growbetter
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As a leading computer intelligence brand, IBM doesn’t shy away from engaging their audience with cool pictures and geeky content that wow users regardless of their computer knowledge. Facebook prioritises posts that have a lot of engagement; shares and comments most of all. So IBM makes sure their posts generate conversation, such as how this microchip can power a supercomputer.
Example: McKinsey & Company
McKinsey & Company is a thought leader with a vast wealth of knowledge and insights. Especially on LinkedIn, where the audience base would be more serious and mature, McKinsey & Company would shares articles and posts without skimping on the jargon. The language used on LinkedIn would still need to be readable, but not too casual as you might see on Instagram or Facebook.
How would a giant shipping company post on social media? Well, they capitalise on the vast destinations they’re operating in. Twitter users love the picturesque posts Maersk shares from the ports of Sydney to Murmansk. They took the chance to talk about their branding, updates, or services while showing off their mighty cargo fleet.
We have an important message to you from Captain Jon Simonsen and his crew at sea. Retweet or comment to show you are onboard to help our planet #Iamonboard #WorldCleanUpDay #Maersk pic.twitter.com/eQ6YA7gAnm
— Maersk (@Maersk) September 21, 2019
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