Things like blog posts, website content, backlinks, bounce rates, even URLs and alt text influence your SEO and your ranking on search result pages for users and consumers to find. In 2020, online searches will be part and parcel of daily life, whether it’s for food, work, emergencies or anything else. Almost everything will involve the internet, and so should your brand.
In 2020, there will be more touchpoints between brand and customers; social media, emails, ad links, mass media and so on. This means more moving parts that can get messy if they’re not integrated. Omnichannel allows you to control how your customer will experience your brand and make his or her journey more consistent and pleasurable.
With all these trends and predictions for the new year, how should brands act?