You had probably heard of it. You might even consider it. A lot of people are talking about it and calling it the best thing in marketing right now. But what is content marketing exactly? And why do people love it so much?
Basically, content marketing is a type of marketing that uses a set of content to stimulate interest from your target audience about your brand. It does this not by explicitly promoting your brand, but by helping, educating, and entertaining the audience through different forms of content like blogs, videos, tutorials, infographics and so much more.
Content marketing invites a customer through attractive and (very important) relevant content that would nurture them into leads until ideally, convert their interest into a sale. It is almost exclusively online and relies quite a lot on social media, since that is where people hang out these days. Your content can also be distributed through emails, paid search ads, affiliate marketing and not forgetting, your brand’s website.
You want your content and brand to be among the search results your audience sees. Your content would also have to be genuinely relevant and helpful to a customer’s inquiry, which is why click baits are a big fat no-no.
Tasty is so well-received that they dedicate a website, a YouTube channel and a Facebook Page to it. Tasty made their format of short, fast-moving, how-to videos mainstream that other brands would soon copy. At the end of their videos though is where Tasty will try to sell something. Viewers and fans can buy their cookbook or cookware and experience the delicious recipes themselves.
Content marketing costs 62% less than outbound marketing and creates three times more leads, according to a statistic. As people are searching for more information online, you want to position your brand online too. Rather than bombarding your audience with spams and advertisements which they are used to tuning out, you can nurture them through your content.
Content marketing is both science and art. The technical website’s SEO and SERP stuff are science, but the persuasion and the creativity needed to make content is art. Talk to a professional to get a better idea of how your brand can utilise and monetise content marketing. Branding and marketing agencies can help you develop a content marketing strategy that works best for your brand. Remember, your competitors are already investing in content marketing and winning your audience. Would it be your turn to step-up your branding game?