Websites are essential for all types of businesses and industries, B2B included. We can tell you a hundred reasons why, but the main reason for a website is to connect with your customers. It is very important for inbound marketing and as crucial as owning a mobile phone or even a smartphone. Having a good website design is similar to having a friendly online face for your business.
We made this checklist to help you do a quick check-up on your website if it looks and performs well. The items listed are in the order of what you need first and the steps to get it done.
But hang on. Can’t you just use a free blog site? You can publish your company information and product photos on the blog without paying a cent.
Some solopreneurs and startups do use free blog sites. It’s a great place to start if you’re starting from scratch and learning on your own. But to be perceived as a professional business, and for a great start to building your brand, investing in your domain name is the first step. Which sounds better; yourbrand.wordpress.com or yourbrand.com?
Choose the platform best suited to your nature of the business. Different hosts have different specialties, usage, pricing and customer support. For example, WordPress is very flexible and is supported by thousands of plugins. Weebly and Shopify are great for e-commerce brands who need an online store.
Once you’ve signed up, you can use their templates and services to start designing your own website. Platforms make it easy because you don’t need to learn to code to create a basic website.
At home, 85% of Malaysians now own at least one smartphone. From this population, 76% of them actively access websites from mobile phones, according to a recent survey by Hootsuite and We Are Social. As they can surf the web through thousands of apps and browsers, it only makes sense that websites have to be accessible and compatible with mobile platforms.
Make sure your website is mobile responsive so that it displays well. Mobile responsiveness resizes your webpage optimally so that readers can comfortably navigate and read your web page with ease regardless of the size of their mobile devices, which can vary greatly. A professional web designer can set the website so that it adapts to the user’s browser and ensure the pictures, fonts and buttons are aligned and legible.
One website platform can house many templates and designs you can choose from for your business whether it’s an e-commerce, food and beverages, manufacturing or services. You can choose colours and fonts best fitted to your design and branding.
Here’s an example of a website design for restaurants. Restaurants and catering services would usually have a menu attached, address, review links, promotions if any and most importantly, pictures of the food and ambience that reflect the brand.
This is an example of a website design for a B2B manufacturing business. This type of business can appeal to visitors with a clean professional look, a list of products and services with adequate descriptions, value propositions, and project references, aside from other basic information like contact details.
Here’s an example of a website design for an e-commerce or an online store. Payment channels are a must, and so are enticing promotions, shipping options and a sufficient customer support channel.
We are very visual creatures and react better to content with pictures. Low-resolution or badly-cropped pictures are a huge turn-off for your web visitors. There are options for stock photos online which you can subscribe at a price or you can shoot them yourself.
On an Asos webpage, they use a variety of models to showcase their product range and diversity. The chosen models look casual, relaxed and relatable, possibly what this Asos collection wants to portray.
Having images that relate to your visitors gets their attention and invites them to further browse your website.
On our homepage, we summarise our business objective through 5 words in one brief sentence. As visitors scroll downwards, they would learn more about how we do what we do.
Huge fonts with catchy phrases are sure ways to grab your visitors’ attention. Here, we tell visitors more about what we offer.
A CTA in one of our pages calls for visitors to download our comprehensive brand strategy playbook.
Whether you are using a website builder or buying a template from a CMS, your website has to be updated every year or so, to ensure that it is up-to-date with the latest technology and compatible with new devices. An old website is not only full of bugs and incompatible with new browsers and hardware but also looks bad for your brand, because it shows a lack of commitment and work. If you don’t care about your virtual shop, why should visitors care to come in?
So, these are 11 basic things you can consider when designing and building a website. There are at times the need to hire a professional to custom-design a website. Design agencies can help put a more refined touch to your website design and improve the user experience of your site. The resulting website would not only help your visitors but also improve your brand image and perception. Now, do you have all 11 items checked?