the bigger picture
for your brand
Strategy is all about making decisions. Decisions on how to best allocate resources in order to achieve the stated objectives. A decision on which direction to pursue. And equally, a decision on which path to let go. Developing your brand strategy requires matching the core insight to your business’ strengths, while negating your competitors’ threats. A powerful brand strategy is one that is embedded in your business’ core values and connects with your target market’s needs.
At Brand360?, we take strategy development very seriously. After all, it is the road map, the set of choices you make for your brand. We know there is no perfect strategy for all situations, but there is an optimum strategy for your business situation and future needs. We help you make clear + sharp choices that play to your strengths and promote your value to customers. And find the right means to tell your brand story.
Brand strategy components:
– proposition development
– key message + values
– new brand creation + brand extension
– brand architecture + portfolio
– brand name + brand identity system
– brand engagement + internal communications