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Business marketing for a regional conference

Background

TLSB is the largest speaker bureau in Europe, Africa, the Middle East and Asia. The global company procures speakers and personalities for conferences, masterclasses, training, advertising and PR campaigns. Having established its SEA headquarters in Kuala Lumpur, TLSB embarked to organize its inaugural conference in Malaysia.

 

Strategy

Working with TLSB management, we used the market leader strategy and placed speaker profiles front and center to highlight the enormous talent available for the two days of conference. We also worked quickly to establish sponsorship opportunities and maximized the speakers’ schedules whilst in KL.

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Marketing

All business marketing communication showed speaker profiles in distinguishing mono color, and the two speaker personalities, Sir Richard Branson and Ms. Mary Buffett, took prominence. The website was also designed in the same clear, direct and professional manner for a consistent message.

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We are very pleased to have Julia assist us for this conference. Her quick thinking saved the day.
– Tom Kenyon-Slaney, Managing Director, London Speaker Bureau
 
 

 

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