Growing a great brand
method Inc. is a $100 million cleaning company based in USA and is one of the great success stories of the new economy. In just 7 years, the brand grew to be one of the world’s largest eco-friendly brands and the 7th fastest growing company in America, effectively taking on industry giants. in 2012, method was acquired by Belgium-based eco-pioneer Ecover, creating the world’s largest green cleaning company with a combined $200 million revenue.
The brand expanded into Asia through distributors and direct offices. Brand360 worked with the Malaysian distributor on its communication strategy to increase brand awareness among its target markets.
We adapted method’s global direction and marketing material for the local market, working closely with the (zany but fun) distributors to develop a marketing strategy and communications plan that meets the business goals and objectives.
We work hard and have a lot of fun amplifying the method story, gathering influencers and demonstrating the ease of cleaning without toxins. In line with method’s global direction, Brand360 utilized digital marketing to tell the brand story, and continuously ramp its marketing efforts to resonate with its niche market.