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The Women of Today

The Women of Today

There’s no stopping women, is there? This topic sparked a fast and fiery debate during the recent Women’s Summit, with lively participation from the audience. And yes, there were a few brave men among the audience, whom I dare say are of the more ‘open type.           Dr Zaha Rina Zahari, […]

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Does Your Water Taste Better?

Does Your Water Taste Better?

Most business owners, living their business 24/7, are hard pressed to define their USP. Their Unique Selling Proposition, that One thing that makes your brand the Only brand for your customers. Heck, I suffer from it myself. The Owner-with-blinkers Syndrome, I call it. If you think your product is difficult to brand, think about commodities. […]

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All About Women

All About Women

Did you know that for the past few years, we have had women conferences aimed at empowering and motivating women’s roles in the workforce. The Women’s Summit is a yearly initiative undertaken by the Ministry of Women, Family and Community Development, under the stewardship of  Dato’ Sri Shahrizat. The conferences get very good support from […]

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Brand Building with Social Media

Brand Building with Social Media

Entrepreneurs and small businesses often have no time to brand their business, products or services. But without a solid brand strategy and brand promise in place, you are exposing your inconsistent brand to infinitely more people than you can imagine. In today’s world of fast technology, a weak brand hurts you most.

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Gender Targeting

Gender Targeting

Something as ubiquitous as food shouldn’t be gender specific, right? Wrong. Developing your product with your target market in mind is Marketing101, so if you want   more women to drink your beer, then you should consider some attributes that women want or identify with. Visual cues (packaging, bottle, colors, smell etc) all play a part, […]

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A Woman’s World

A Woman’s World

Make no mistake about it, there’s a lot going on in a woman’s world. A woman has to think for her household, her family, her children, her job and let’s not forget … herself. She is more financially independent, more intelligent, sophisticated and has more information at her disposal than ever before. So the women […]

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