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Are we breaking the glass ceiling, or just tapping?

Are we breaking the glass ceiling, or just tapping?

We’ve stated statistics that show that Malaysian women are studying more, entering the workforce and becoming entrepreneurs and managers than their mothers ever could. Is this enough? Has it translated to higher salaries, more seats in the board room and perhaps, gasp, even out earning the men sometime in the future? Statistics in Malaysia are […]

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Two salaries better than one: a female perspective

Two salaries better than one: a female perspective

I read with great interest, a recent article in our local newspaper. Experts recommended that women should “‘resign’ from their homemaker positions to help their spouses bring home more money”. Apparently, Malaysian women are not contributing to the economic growth of the nation, and with the rising cost of living, women are also indirectly contributing […]

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Don’t Groupon your brand away

Don’t Groupon your brand away

  A friend recently bought a groupsmore deal for 6 of us, and promised a fun girly day getting our nails done. I’m all for the girly day out, but I’m not too sure about the deal. In fact, I’m not so sure businesses should be participating in Groupon or our local Groupsmore or any […]

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What My Grandmother Taught Me

What My Grandmother Taught Me

I spent an entire day with my grandma today. She’s 82, genteel and with a fading memory. Her recollections of her childhood are amazing, but she has trouble remembering if she’s had her lunch, and sometimes wonder who is this short-haired ((I only recently cut my hair short), frazzled woman alternating between her and the […]

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What She Really Means

What She Really Means

We came across this clip and just haaad to share it with you. It’s about a translator-machine-thingy which translate everything a woman says into language a man can understand. As you might expect, the translation for men is short, to the point and succinct. The translator can also work the other way – translating man-speak […]

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KFC’s Spinning Around

KFC’s Spinning Around

It’s been around for 50 years and three generations in my house know about it. Heck, we’re almost convinced it’s “finger lickin’ good”. So what prompted KFC to drop its 50-year-old slogan and come up with the totally bland “So Good”? Well, apparently KFC had another slogan … Unthink. Wha? Since when? And it’s a […]

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Much Ado About New Logos

Much Ado About New Logos

Many a brand have been changing their logos of late. Some are well received, others are not. Just ask Gap, who had to revert back to their classic logo after fans and haters from the world over protested over the new (now no longer in use) logo. Now Starbucks seem to be walking down the […]

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Enfa to Me vs. Enfa to Hubby

Enfa to Me vs. Enfa to Hubby

I caught this commercial some time back but it never really registered with me until the commercial found its way into one of the ‘un-skippable’ spots on dvd. It was a commercial by Enfa, a leading brand of formula milk powder, or ‘infant nutrition’ as they call themselves. Now, I’ve seen numerous milk formula ads, […]

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Branding the SmallBusiness Way

Branding the SmallBusiness Way

Think branding can only be done by big boys with an unlimited budget? You and I can play the game as well as the multi-national corporations, and steal some points from them too. Often, multi-national corporations are bogged down by bureaucracy and hierarchy, whereas you and I can move speedily and change faster. Here are […]

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How Does Apple Do It?

How Does Apple Do It?

Apple is an example of a great brand. The brand is the subject of lots of brand and marketing case studies and has a zillion fans, die hards even, globally. So how did Apple get here? This is an excellent article on brand consistency,  loosely referencing Apple. It lists 4 attributes to keeping the brand […]

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