Brand360

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Strategy or execution?

Strategy or execution?

As business owners and corporate leaders, which would be more important to your organization – strategy or execution? Most business leaders associate strategy with analysis and execution with getting things done. Viewed from this perspective, strategies such as “being customer focused” and “becoming the global market leader” don’t contribute much to producing results. But strategy […]

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Nurturing loyal customers with social media

Nurturing loyal customers with social media

Social media is not about Facebook or Pinterest – those are just the channels available. It is a way of communicating directly with customers on their terms at their convenience, whether that’s reading a blog, sharing a YouTube video or posting to a social networking site. The potential for direct and personal feedback is redefining […]

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Building an emotional connection with social media

Building an emotional connection with social media

In part 1, we looked at how social media can be used as a tool to build a relationship with customers. A relationship helps cement the trust consumers have with your brand, and help stave away price competition. Social media can be used to humanize a faceless corporation, create groundswell support for risky decisions and […]

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Can you build a brand with social media?

Can you build a brand with social media?

If I had fifty sen for every CEO and director who told me “we’re not sure if we should go on Facebook. What if people post something negative about our [insert product or service] and everyone sees it and stops buying?” My answer would be “what if people post something good about your brand and […]

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Return on your branding investment

Return on your branding investment

Quick, what’s your business’ most valuable asset? No, it’s not your factory or office space. It’s not your machinery. If you ask Apple, IBM, Google, McDonald’s and Microsoft, they will tell you that their brand is their single biggest asset. They are, after all, the world’s most valuable global brands, and they are not on […]

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Brand positioning to win a $6 million order

Brand positioning to win a $6 million order

Fancy producing prototypes of your new product, having it critiqued by a panel of seasoned mentors and getting it immediately sold to the three biggest retailers in your industry? In our ‘fast food culture’ where everything happens at hyper speed, this is about the quickest validation you can get. This make-feedback-sell format forms the model […]

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Tough love for a better brand experience

Tough love for a better brand experience

At a recent Google Business Group (GBG) KL meetup, participants gathered to listen to an SEO guy give some pointers on how websites can be better found online. They also listened to a social media guy giving the 101 on social media for businesses. And then they really paid attention to 3 websites selected to […]

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London 2012 Olympic logo: brilliant or bad?

London 2012 Olympic logo: brilliant or bad?

Did you manage to catch some Olympic action of the past few days? It is a feast for the eyes, with dazzling fireworks during the opening ceremony, the striking gymnastic leotards, the determination and prowess of athletes, and that awful London 2012 logo. Unveiled over 5 years ago, the sketchy, graffiti-like, acid colored brand identity […]

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Building loyalty through customer experience: A Starbucks story

Building loyalty through customer experience: A Starbucks story

When was the last time you had a great customer service experience? When you were so amazed by their attention to detail, empathy, prompt response and perhaps even remembering your last purchase? Unless you’re a wealthy or important customer, chances are slim that you’ve encountered customer service that made you want to shout their name […]

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What do your customers really, really want?

What do your customers really, really want?

Have you ever tried to buy a laptop these days? The number of brands available, plus the hundreds of models for each brand – phew, it’s not an easy task. The specifications are about the same (the list is a mile long), not everyone understands what each component is for and the hundreds of models […]

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