Brand360

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The Four most important marketing questions

The Four most important marketing questions

Today, these four questions are the most important ones that any marketer and brand owner needs to be able to answer:   1. Who is the customer? 2. What content fits them best? 3. When can we reach the customer? 4. How can we reach the customer?     Make good use of both online […]

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Positioning your brand to fit your consumers

Positioning your brand to fit your consumers

Positioning a brand used to be about strategically developing one (or a set of) attributes and get that into the mind of the consumer. All the branding and marketing was developed from the viewpoint of the brand, not the consumer. If social media is any indication, consumers rarely care about the brand, they care more […]

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Evaluating your brand strength

Evaluating your brand strength

Like the fast paced multicoloured horse, your brand has many areas to consistently monitor and improve on to keep the entire business on the right direction and moving at speed. especially in today’s post-digital age, businesses who leverage their brands most effectively will be better positioned to drive choice, create loyalty and command a higher […]

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Salam Aidilfitri to our clients, partners and friends

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B2B online marketing insights

B2B online marketing insights

The B2B sales process is a long and steep road, with many contact points before converting prospects to clients. It used to involve a cold call or a friendly conversation, followed by a demo, some negotiations and an in-person transaction. Now that so much of the world has evolved online, there are numerous new channels […]

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Are you a brand symbol or a brand enabler?

Are you a brand symbol or a brand enabler?

There was a time when all it took to be successful in business is to have a good product. If you offered a product of better quality than your competitor, there was nothing to worry about. This was the era of the ‘If you build it, they would come’ mentality – good products automatically create […]

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Doing customer-centric marketing

Doing customer-centric marketing

The new year is well upon us, and we had great discussions with our clients, reviewing the year that passed and planning even greater things for the year to follow. We discussed what CEOs and CMOs wanted to achieve for 2013, and how that fits in with the overall corporate vision. Some very interesting thoughts […]

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Spotlight: how method Inc. shifted the playing field

Spotlight: how method Inc. shifted the playing field

If you were a pair of twentysomethings sharing a dirty flat and have no retail experience, would you start a company to make hand wash and household cleaners? Yet that is exactly what Eric Ryan and Adam Lowry, even though everyone thought they were crazy to even think of going up against the giants of […]

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Keeping brand consistency

Keeping brand consistency

Next to differentiation, brand consistency is one of the most important aspects of a brand. Think of brand consistency like a jigsaw puzzle; all parts should fit together to create the bigger picture that is your brand. When your consumers come across each piece of the brand puzzle, they should be able to relate it […]

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Captain America and the First Mover Advantage

Captain America and the First Mover Advantage

It was Sunday Night In, and I caught the movie Captain America: The First Avenger. Now, everyone knows who the Avengers are; the first installment was super cool and super packed with heroes from Iron Man to Thor to Hulk to Captain America. The captain’s moniker caught my eye. What’s the deal with being first? […]

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